American Rivers
CW: Megan Hendricks
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Lo-fi hip hop is a popular genre of relaxing music that people listen to while they work. Music streaming services pay artists every time their songs are played
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Mix and release lo-fi tracks that feature relaxing sounds from rivers across America, with all streaming proceeds donated to aquatic conservation efforts
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In collaboration with popular lo-fi artists, we’re letting listeners help the planet by streaming music they already love
Here’s a quick breakdown:
INFLUENCERS/SOCIAL CONCEPT
INSTAGRAM POSTS
COPY:
“We're protecting rivers with the power of a playlist, and we need your help. The next time you need music to study to, work to, or anything-else-to, put on the American Rivers #StreamtheRiver playlist on Spotify or Apple Music. Every listen is a donation, which means your streams flow right back to our rivers. So grab some headphones and #StreamtheRiver”
COPY:
“We’re turning help for America's endangered rivers into your new favorite focus playlist. #StreamtheRiver is a playlist of lo-fi music created in collaboration with some amazing artists, using actual sounds from endangered rivers. Kick back & enjoy the chill, relaxing sounds of protecting fresh water.”
COPY:
“We teamed up with some incredible lo-fi hip-hop artists to create #StreamtheRiver, a new playlist on Spotify and Apple Music that turns your streams into donations for American Rivers. Now putting on your music to get in the flow creates a current that runs right back into our rivers. Go check out #StreamtheRiver on Spotify and Apple Music today, and drop your favorite track down below 👇 👇 👇 ”
TIKTOK PARTNERSHIPS
COPY:
“Check out my new song collab Sunset Shore with American Rivers in their playlist #StreamtheRiver. They pulled sounds from the Colorado River for me to use in this mix, and the money from your streams goes to helping clean and protect rivers! Super excited for y'all to get a taste of this one! 🍉 🌊”
COPY:
“Time for some conservation & chill, friends. One of my favorite places to relax is near water. I teamed up with American Rivers on a song for their playlist #StreamtheRiver. They pulled sounds from the LA River for me to use in this mix, River Bed. The money from your streams flows right back to American Rivers and helps them protect our rivers. Go listen on Spotify, Apple Music, or my Youtube channel!”